Evolving connections through virtual events.

Traction Gather is helping facilitate engagement between people, organizations and companies – by enabling interactions to flourish through virtual platforms.

Who knew a digital engagement hub could be this engaging?

As our name suggests, Traction Gather enables your customers, constituents, and employees to gather within one environment – one digital engagement hub. This helps facilitate the capturing of user data, which in turn, empowers more engaging experiences.

Features. Functionality. Flexibility.

Whether you’re a commercial organization, a non-profit, an educational institute, or just trying to organize virtual events, our online community is here to help you get geared-up digitally, so you can thrive in this new normal.

Special events

Host multi-session and multi-day virtual events in one convenient environment.

Live streaming

Provide single session live streaming and webinars.


Create a library of content and past virtual events.

Social & audience collaboration

Use tools in-event or in-the-hub to promote chat, discussion and engagement.

Embedded video integration

Choose from preferred video providers (YouTube, Vimeo, Zoom) to provide embedded experiences.

Access provisioning

Provide access to events and content, based on organization or individual rules.


Get detailed user and behavioral data to track engagement and establish persona mapping.


Ensure only the right users have access (through Salesforce’s secure platform).

An online community that reinvents connections, not the wheel.

Backed by Salesforce’s trusted Communities platform, Traction Gather provides the forward-thinking solution to activate (and scale) your community through virtual channels – without having to worry about sacrificing quality or overall experience.

Interactive engagement

Engage with your audience and deliver content while driving future opportunities.

One digital hub

Stay connected to your networks through one online location, using one user login.

Datafy your community

Gain data-driven metrics to boost audience engagement.


Activate, implement, and run timely events on Traction Gather, without the need for additional resources.

Power in personalization

Make CRM engagement more impactful by leveraging user data to drive targeted interactions.

Ready to drive engagement? Let’s get digital.

There’s no shortage of engaging opportunities that can come to life through Traction Gather’s digital engagement hub. Here’s examples of the most frequent use cases being adopted across our virtual platform.

Employee engagement

  • Training & Enablement Programs
  • Team Planning & Collaboration
  • Employee Services & Culture

Customer engagement

  • Virtual Conferences & Webinars
  • Sharing Thought Leadership & Education
  • Networking & Community Building

Higher education institutions

  • Recruitment & Admissions Lifecycle
  • Student Orientation & Services
  • Advancement & Alumni Networking

Nonprofit organizations

  • Fundraising Events & Donor Engagement
  • Virtual Programs & Community Services
  • Volunteer & Employee Training

Here's what your connections are saying about Traction Gather.

"In the end, moving to a virtual format, while challenging, was the best choice for maintaining our connections with our community."

Erin McGrath, Executive Director
Boston Partners in Education

“We can now add value to our membership by offering virtual live programming as well as an extensive library of pre-recorded sessions with the instructors that our members know and love. We are thrilled with the product we can now offer our members.”

Jill Davidson, Director of Information Management Systems
Mandel JCC of Cleveland

Built to build our communities.

Traction Gather is built by Traction on Demand – one of North America’s largest dedicated Salesforce consulting and application development firms. Our experience on the Salesforce platform – along with the hundreds of events we’ve hosted – provides the expertise needed to bring Traction Gather to life. So that’s precisely what we did.

Host keynotes, breakout sessions, webinars, classes, programs and all types of special events – embedded through the web’s top platforms.

Ready to gather?

To get started, use the form and one of our digital engagement hub experts will connect back with you shortly.